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Members Profile

AS Insights

I  help you understand your audience in order to:

  • improve service quality
  • create better working cultures
  • de-risk decision-making
  • correctly identify your ideal positioning, messaging and branding
  • create personas
  • measure effectiveness of campaigns and change programmes

I get the necessary information from existing data such as complaints, surveys, exit interviews, customer panels and new data is gathered by questioning people in one to one interviews. 

The responses are analysed through various frameworks including behavioural if relevant, which provides qualified evidence for you.


Alexandra Stacey
01775 545 051


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